NPS
CEM: Are passive probes enough?
As network operators continue to roll out new services, it is important to ensure that customers continue to get the same Quality of Service (QoS) and level of satisfaction that
Read moreTake a look at what’s going on in your network through the lens of the customer: Part 3
So far in this series, we’ve looked at the ways in which CSPs can improve the subscriber experience by looking at their service assurance and care functions through the lens
Read moreConverting detractors to promoters: Improving network-driven NPS to reduce churn
Subscriber loyalty is coveted by every mobile operator, as it is the key to higher lifetime value of customers and is becoming more and more difficult to achieve.
Read moreTake a look at what’s going on in your network through the lens of the customer: Part 1
The telecoms market has become saturated to the extent that communications service providers (CSPs) can no longer compete on price and service packaging.
Read moreThe Terminology of Telecoms – what does it all mean?
For an industry that has only been around for 120 years, telecommunications has seen a lot of change. In a short period of time we have gone from the basic
Read moreCEM is too big a concept to deal with without a blueprint
Customer experience management (CEM) is a large and often poorly defined subject that covers a vast spread of needs from network engineering to the retail experience provided to customers. It’s
Read moreThe network is the true path to differentiation through CEM
To improve customer advocacy and loyalty, communications service providers (CSPs) are now looking to superior customer experience management as a key differentiator, writes René Tonon
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