Churn avoidance drives mobile operator content strategies

Reducing churn and increasing subscriber engagement is at the heart of most mobile operator content strategies, according to a new report from Strategy Analytics Wireless Media Strategies (WMS) service “Strong Churn Benefits and

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Vasona Networks unveils mobile edge breakout application to power new low-latency services

Vasona Networks, Inc.®, which provides mobile edge solutions for better user experiences and network capital efficiency, announced Edge Breakout for delivery of what it describes as “blazing fast services over congested LTE

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Sponsored data can evolve to take mobile marketing beyond Facebook & Google, says Strategy Analytics

Sponsored data and data rewards offer a strong win-win-win opportunity for mobile operators, sponsors and the right user segments, says Strategy Analytics in its report, “Can Operator Collaboration On Sponsored

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Mobile operators must embrace the $100bn mobile advertising market, says Strategy Analytics

Mobile operators should be doing more to leverage subscriber data in mobile advertising, particularly in the face of stalling service revenue.

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Mobile operators urged by Strategy Analytics to embrace LTE Broadcast now as video demand keeps growing

In its report “Time For Operators To Embrace LTE Broadcast”, Strategy Analytics recommends that mobile operators, especially those with multi-screen assets and ambitions to provide superior mobile video and data experiences

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Mobile payment becomes a daily activity in China, says Strategy Analytics

Mobile payment has become a daily activity in China with the mobile wallets of AliPay and WeChat dominating those from handset makers like Apple, Huawei and LG.

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Report from Huawei urges European operators to seize mobile video opportunities

Huawei has released a new report on mobile video at the European Video Forum. Entitled, ‘Mobile Video Report – Business Models Innovation Drives Mobile Video Monetisation’, it advises European operators

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