CSPs can take back control of messaging monetisation
According to a recent report by eMarketer, spending on paid media will increase by 7% globally in 2017, taking it to a grand total of $584.14 billion, writes Graham Williams, the chief executive and co-founder of Cloudbanter. The report goes on to say that investment in mobile advertising has been the main driver of this increase, making up 24.4% of total advertising expenditure this year. (more…)