Four things every data-driven mobile marketer should have on their agenda

As far as I am concerned, writes Matthew Winters, the chief executive of Veoo, every marketer — mobile or otherwise — should be data-driven, so hopefully the title of this

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What are the 4 things every data-driven mobile marketer should have on their agenda?

As far as I am concerned, every marketer — mobile or otherwise — should be data-driven, so hopefully the title of this article hasn’t put you off!

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Must-have strategies for effective mobile engagement

Consumers are now, more than ever, being pulled in different directions by numerous brands offering products and services that are often very difficult to distinguish between, writes Matthew Winters, the

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Why A2P SMS and chat apps are increasingly favoured by enterprise businesses

Historically referred to as A2P, Application to Person or Application-2-Person, is the term used to refer to the automated communication occurring between a business and its customers.

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SMS: Our rescue or our ruin?

When SMS became commercially available in 1999 the prevailing atmosphere wasn’t one of elation as you might have expected, but trepidation, says Matthew Winters, CEO of Veoo.

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Engaging on mobile just got more personal

If you are a business in the 21st century, you cannot afford not to engage with your customers via mobile, writes Matthew Winters, the chief executive of Veoo.

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How to grow your text message opt-ins

While channels such as web and email remain popular, there’s one communication channel that continues to spectacularly outperform every other channel when it comes to driving retail traffic with immediate

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The A2P ‘goldmine’ looks to exceed £63bn by 2022

While experts don’t have crystal balls to foresee how 2017 will play out one thing is clear, in order to stay relevant next year and in the foreseeable future, companies

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