marketing
IoT Global Awards 2024 shortlist
We are thrilled to announce the highly-anticipated shortlist nominees for the 2024 IoT Global Awards, brought to you by WeKnow Media Ltd! This prestigious award continues to celebrate exceptional accomplishments
Read moreTrueNet Communications to expand network and infrastructure management with digital twin technology
TrueNet Communications Corp. announces introduction of digital twin technology to augment its service offerings. This mobile mapping solution in TrueNet Communications’ commitment to delivering new solutions to meet current and
Read moreVodafone appoints Margherita Della Valle as group chief executive
27 April 2023 – Vodafone Group Plc has announced that Margherita Della Valle has been appointed group chief executive.
Read moreUplift model to predict churn and deliver higher marketing ROI through targeted outreach
In today’s competitive digital environment, digital service providers (DSPs) focus on targeting the right set of customers with personalised marketing campaigns. However, the different approaches to determine the right set
Read moreChange is coming: Tomorrow’s CMO wants to shake up the way marketing teams work
The last 18 months have been some of the most challenging, if not the most challenging months in business history. As companies fought to navigate the overnight chaos the pandemic
Read moreCSPs can take back control of messaging monetisation
According to a recent report by eMarketer, spending on paid media will increase by 7% globally in 2017, taking it to a grand total of $584.14 billion, writes Graham Williams,
Read moreFour things every data-driven mobile marketer should have on their agenda
As far as I am concerned, writes Matthew Winters, the chief executive of Veoo, every marketer — mobile or otherwise — should be data-driven, so hopefully the title of this
Read moreMust-have strategies for effective mobile engagement
Consumers are now, more than ever, being pulled in different directions by numerous brands offering products and services that are often very difficult to distinguish between, writes Matthew Winters, the
Read moreAccenture buys Concrete Solutions for DevOps, mobility and cloud skills, adds Wire Stone for better customer experience
Accenture has acquired Wire Stone, a US-based creative marketing agency that brings together technology and creativity to create better customer experiences and digital marketing solutions. At the same time it
Read moreRelationship marketing SaaS solution provider Selligent appoints Hernandez as new CEO
Selligent, a provider of relationship marketing SaaS solutions based on consumer insights, announced that John Hernandez will assume the role of chief executive officer, effective immediately. Hernandez was most recently
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