For today’s telecoms companies personalised customer experience is just as important as the products they offer

Competition in the telco market has become more intense than ever before. The explosive growth of connected devices has led to an increasing amount of data being handled by telco

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Successful cross-selling efforts in telecoms is about rethinking personalisation, says Conversity

New research by retail & telco technology expert Conversity has revealed that 37% of consumers buying telco products are persuaded to opt for cross-sell opportunities (such as TV and broadband packages) after

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