Laura Arthurton
For today’s telecoms companies personalised customer experience is just as important as the products they offer
Competition in the telco market has become more intense than ever before. The explosive growth of connected devices has led to an increasing amount of data being handled by telco
Read moreSuccessful cross-selling efforts in telecoms is about rethinking personalisation, says Conversity
New research by retail & telco technology expert Conversity has revealed that 37% of consumers buying telco products are persuaded to opt for cross-sell opportunities (such as TV and broadband packages) after
Read more