Altruism or advertising? Treading a fine line on corporate COVID-19 support
WEEK IN TELCO IT – I get twitchy at times of national or international crisis when I hear companies telling us how much they are doing to support people who are truly suffering. It’s not that I wish they wouldn’t offer assistance – far from it, says Jeremy Cowan, I admire their altruism. I just don’t believe we all need to hear about it. I mean, last time you personally gave to charity did you feel the need to announce it on Twitter or Facebook? Thought not. That would be a sorry kind of virtue signalling. So why is it different for enterprises? (more…)