ESPN

Addressable TV advertising will leap from US$15.6 billion (€13.9 billion) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion (€76.3 billion) by 2025, according

The arrival of over-the-top (OTT) video services such as Netflix and Hulu first raised the possibility of ‘cord-cutting’, as the availability of more affordable OTT video content posed a potential