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  • Posts tagged 'ESPN '

News tagged: ESPN

Addressable advertising boom across all regions and platforms forecast by Rethink TV 02 January, 2020

Addressable advertising boom across all regions and platforms forecast by Rethink TV

Addressable TV advertising will leap from US$15.6 billion (€13.9 billion) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion (€76.3 billion) by 2025, according to a new report. (more…)

Operators must rapidly revise their pay-TV strategies as cord-cutting accelerates 12 March, 2018

Operators must rapidly revise their pay-TV strategies as cord-cutting accelerates

The arrival of over-the-top (OTT) video services such as Netflix and Hulu first raised the possibility of ‘cord-cutting’, as the availability of more affordable OTT video content posed a potential threat to large traditional pay-TV bundles. (more…)

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