The power and potential of programmable communications
Efficient and effective communications have always underpinned society. Through the centuries, communications have evolved, and technology has accelerated that evolution. Following the advent of mobile communications in the 1990s, we now live in a world where immediate communications are ubiquitous, anywhere, anytime – whether voice, email, SMS, instant messaging, or the range of social media applications. This allows consumers to connect directly with one another and gives businesses a direct line to their customers, writes Divya Ghai Wakankar, the head of Digital Communications Solutions at BICS
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