data strategy
Values-based consumers, recessionary fears, and global socio-political uncertainty will make 2020 year of adaptability
Forrester’s 2020 predictions identify key market dynamics that will impact companies’ growth in the coming year. 2020 will be the year that moves leaders’ attention to adaptability: the ability to understand and
Read moreWhy big data is crucial to customer experience
Customer experience is now the most important digital initiative, followed by building a single customer view and customer journey management, writes Sébastien Vugier, the senior vice president and general manager
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