Data enrichment: The value proposition for telcos
The position of telecommunications companies (telcos) has transformed over time, as the use of customer data has shifted globally. With the increased adoption of location-aware mobile devices, telcos are no longer simply a channel for the delivery of information, but are now a key source of data and generate unparalleled quantities of it. By 2050, they will be gathering data from 95% of the world’s population thanks to mobile devices, wearable tech and wireless information, says Robert Cruz, vice president telco at data integrity specialist, Precisely.
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