Customer Value Management

In the latest QuickFire video, IoT Now’s editorial director, Jeremy Cowan chats to David Rolfe, Senior Director of Product Marketing at Volt Active Data to learn how customer value is

It’s not easy to find definitions for Customer Value Management (CVM), although whatever the definition, the objective is the same: to maximise the value of the customer through their lifecycle.

We are undoubtedly witnessing a big data explosion, with the world’s population creating a huge 2.5 quintillion bytes of data each day. The rise of big data brings with it