Seeing the wood for the trees: How subscriber analytics makes big data useful and relevant

Big data holds considerable promise but utilisation of the insights it can reveal has been held back by several factors.

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How a better service desk improves the customer experience

In today’s customer-centric world, customer experience has become a top business priority. In 2016, Gartner predicts almost 90% of companies will compete primarily on the quality of the customer experience.

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