Sleeping giant – Part 2: Busting myths in direct carrier billing
Our conversations with those carriers that are still ‘holding’ on the direct carrier billing (DCB) market suggests that there are a few common myths to bust and some learnings from the Japanese market to consider, in order to realise the full revenue potential for carriers. As we saw in Part 1 yesterday. So says, John Milliken, chief operating officer at Infomedia. (more…)