campaigns

In today’s competitive digital environment, digital service providers (DSPs) focus on targeting the right set of customers with personalised marketing campaigns. However, the different approaches to determine the right set

Headway, a data-driven media buying company for marketers worldwide, has announced a partnership with Pixalate, a provider of advertisement fraud protection and data intelligence, to ensure its video inventory is

Companies across every industry are striving to make better use of data – to improve the efficiency of processes and gain a deeper understanding their customers, writes Ravi Palepu, the

While channels such as web and email remain popular, there’s one communication channel that continues to spectacularly outperform every other channel when it comes to driving retail traffic with immediate

CellMining Ltd, a provider of behavior-based network analytics and optimisation, announced that it will demonstrate the capabilities of the latest version of its Subscriber Experience Hub at next week’s CEM