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22 November, 2019
Everyone likes to talk about 5G uses cases, but customers are asking, what sets 5G apart from current 4G services?
A recent study by Strategy Analytics tells it like it is – for 5G to be successful, network operators will have to take service innovation to the next level if they want customers to adopt their 5G plans.
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16 November, 2018
In the race to digital transformation, telcos, ISPs and hosting providers are under intensive pressure to perform.
Telecommunications industry executives are scrambling to migrate their organisations to the cloud, convert to 5G, integrate AI, analyse big data, adopt blockchain and not get left behind.
At the same time, their organisations are under constant scrutiny to reduce customer churn, attract new customers, cut costs and grow profit margins. It is not an easy industry to be in.
But atmail says there is some good news on the horizon, if CIOs, CMOs and Product Managers stop chasing mirages and instead look right in front of them to a product already (most likely) in their arsenal.
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02 October, 2018
(Sponsored News): Service providers continue to struggle with significant telecom fraud losses despite having implemented sophisticated revenue assurance processes and fraud management systems. While quantifying the exact financial impact of fraud is difficult, as it often takes place in the background, leading industry organisations and assurance companies estimate that between 0.6%¹ to 2%² of total annual telecom revenues are lost to fraud. (more…)
12 March, 2018
Tutela worked with a number of partner applications (with its software embedded) at the recent Mobile World Congress 2018 in Barcelona to gather data points and insights during the conference. (more…)
07 February, 2018
Global mobile operators collectively lose tens of billions of euros annually, to customer churn. The impact of churn on a mobile operator’s profitability is of consequence.
Churn impacts the operator’s financials in several ways. Firstly, operators lose the future revenue that a churned customer can provide. Secondly, all the marketing investments and resources used to acquire the customer are lost.
Operators typically spend astronomical amounts on getting customers, even though the cost of retaining an existing customer could be as much as 50 times lower than acquiring a new client. This is a vast, yet relatively unexplored and potentially profitable opportunity for mobile operators.
Systematic churn prevention requires predicting and behavioural modelling based on a vast amount of data living in several locations on the network, and gets continuously updated.
Could artificial intelligence and big data be applied in an economical way to help operators turn around their churning customers? This needs dedicated resources and investments in big data analytics and machine learning, which would be able to detect low signals and see correlations that normal rule engines or humans cannot see.
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04 December, 2017
A common mistake in the communications service provider (CSP) market right now is to target digital transformation as the end game for the industry. The reality is that digital transformation is simply an enabling step for the far wider-reaching digital revolution which will have far greater impacts not only on the telecoms industry but on how business is done and how we live our lives.
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03 November, 2016
As the telecoms industry continues to go through the greatest transformation since the introduction of IP technology – and possibly ever – this, the third VanillaPlus Black Book, paints a picture of an industry fully engaged in change. The analyst reports and executive interviews assembled here explore how new technologies and capabilities are creating new opportunities for communications service providers (CSPs) to create new services, new business models and new revenues. It’s an exciting time and one that is truly stretching CSPs, their network and IT teams and, by extension, their suppliers.
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06 November, 2015
Our VanillaPlus Revenue Management & Assurance Insight report starts here exploring how CSPs are using their revenue insights to create flexibility and enable new services, not just for themselves but for their partners as well.
The Insight contains a VanillaPlus-commissioned report from analyst firm Analysys Mason and includes features and interviews to help you gain a greater understanding of how revenue assurance and management have evolved to underpin the digital services provider business.
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30 October, 2013
The fourth of our VanillaPlus Insights starts here with 30 pages examining how CSPs are refining their approaches to revenue assurance, fraud prevention, security and business assurance to minimise revenue leakage and losses and manage partnerships and customer relations more effectively. The Insight contains a VanillaPlus-commissioned analyst report from analyst firm Technology Research Institute and […]
12 December, 2012
The role of data roaming service passes and on-device purchasing. As you may know, 75% of roamers worldwide do not use data – mainly for fear of bill shock – representing billions of untapped revenue opportunity for operators.
