Loyalty & Churn
Ogury enables organisations with Active Insights into customer behaviour
With the launch today of Active Insights, Ogury has introduced what it describes as a complete app ecosystem intelligence system. For mobile operators – and any other type of app
Read moreDrahi named new Altice president and returns group to core geographic management as CEO Coombes resigns
Altice N.V. announces the reorganisation of its group management and governance in conjunction with the resignation of Michel Combes, Altice N.V. CEO, Altice N.V. director, Altice USA director and SFR
Read moreWhat are the 4 things every data-driven mobile marketer should have on their agenda?
As far as I am concerned, every marketer — mobile or otherwise — should be data-driven, so hopefully the title of this article hasn’t put you off!
Read moreOperators use machine learning so customers make confident choices
As techies argue over the merits of Samsung‘s Galaxy S8 or holding out for the Apple iPhone X announced yesterday, spare a thought for Jo or Joe Average Buyer. Many
Read moreCareer Snapshot: Janne Ohtonen, director of customer experience management, Openet
VanillaPlus: What was your first job? Dr. Janne Ohtonen: My first unofficial job was in programming, a software that calculated axle masses for trucks. I was less than 10 years old
Read moreA Week in Telco IT: TalkTalk wants to stop talktalking, but software vendors are bursting to tell more … soon
Troubled telco TalkTalk has had enough of trying to win over UK mobile users. Meanwhile, solution vendors are prepping key launches and M&As, says Jeremy Cowan, and hinting at major
Read moreNo end yet to AT&T talks, but Evolving buys Lumata biz, ThoughtSpot raises $60m for AI analytics
AT&T‘s lawyers mays still be wrangling with the US Justice Department over terms of the €85 billion takeover of Time Warner, but the last few days have at least seen
Read moreMobile experiences make or break customer loyalty says study, as consumer satisfaction across industries declines
A new study by LogMeIn, Inc. and research firm Vanson Bourne reveals that companies are falling “woefully short” when it comes to delivering a satisfying mobile experience for customers.
Read moreLeading the fight against loyalty fraud
The exponential rise in e-commerce has been matched by an exponential rise in fraud. While the ability to shop and carry out transactions online has brought untold benefits to business
Read moreMobile loyalty cards to reach 3 billion by 2020, doubling over five years
A new study from Juniper Research has found that more than 3 billion loyalty cards will operate as mobile-only or be integrated into mobile apps by 2020, up from 1.4
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