Expert Opinions
Expert Opinions
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Personalisation essential to unlocking mobile advertising profits
“Successful Mobile advertising needs relevance”
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Removing BSS complexity while enhancing the business customer experience
Drew Rockwell discusses the opportunities to differentiate services and remove back office OSS/BSS complexity with dedicated enterprise e-billing and analytics.
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Using predictive analytics to improve subscriber experience
What would you do if you knew your subscribers’ intentions before they did? How would you act if you knew which subscribers were going to churn before they told you?
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Let’s get personal with a multi-channel customer experience
“A multi-channel strategy also demands personalisation and a 360-degree view of the customer.”
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Key steps to increasing subscriber satisfaction and reducing churn in mobile data services
By offering the best QoE affordably, “mobile operators can gain from the current market transition.”
Read moreRateIntegration: Going beyond traditional marketing campaigns to improve customer loyalty and revenues
“The era for customer segment-andpromote campaigns has passed.”
Read moreAgilent: CEM – When customers become advocates
“Genuine service providers [understand] that operational efficiency goes hand-in-hand with effective CEM.”
Read moreNeuralitic: Capturing mobile data opportunities with customer analytics
It is estimated that by 2012, the number of active mobile data users worldwide will exceed 680 million, which is a whopping 900% increase over 2008.
Read moreOrga Systems: Every subscriber is an individual, treat their data privacy the same way
“Blaming each other is not going to rebuild customer confidence … nor increase customer loyalty.”
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