How to drive new levels of customer experience with Edge, IoT and Hyper-personalisation
“The message from the research is clear – edge is having a profound effect and edge and AI together are seen as driving significant new value add, especially in the area of Customer Experience.”
IoT is now rapidly evolving from its roots in cloud monitoring and reporting to extensive processing at the network edge.
This recent development of using powerful, cost-effective resources at the network edge has enabled the deployment of edge-based products that function as micro data centers. This development is hugely significant: it enables data to be processed and analysed in real time, thereby generating insightful real-time information for local management.
This real-time analysis of data may only be valuable for a short period of time, but in that time, it can drive completely new levels of customer experience.
Bob Emmerson and Robin Duke-Woolley of Beecham Research explore how companies can take advantage of today’s edge-focused business applications to maximise revenue gain and minimise revenue loss.
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category: Reports & White Papers