Direct carrier billing partnership to make cybersecurity more accessible
Avast, a provider in digital security and privacy products, has formed a strategic partnership with PMovil, a provider of direct carrier billing and alternative payments in Latin America. The partnership means that Avast’s subscription-based solutions will be available via direct carrier billing for more than 400 million customers of PMovil worldwide.
PMovil is a billing aggregator in the region which works with 34 carriers across Latin America. Through this partnership, PMovil will offer mobile subscribers across the region the option to pay for Avast’s subscription based services securely and conveniently as part of their monthly phone bill or part of their existing prepaid balances.
This method of payment will be available to Avast’s existing customers in the region, with the potential to also reach 400 million paid users across PMovil’s global network.
Direct carrier billing is a leading alternative payment method, especially in emerging markets, where many consumers are unbanked. Direct carrier billing will allow customers to adopt a simple monthly subscription model as part of their existing, creating another convenient and secure way to access Avast’s premium and subscription products.
This partnership will enable Avast to further reach more customers currently underserved by debit or credit cards. With 76% of consumers in Latin America not having access to a debit/credit card and relying on offline payments, Avast has always embraced alternative payment options in the region.
Direct carrier billing is a further method to make it more convenient to access Avast’s subscription services, also providing the option of breaking down the cost into more affordable monthly payments.
“At Avast, we believe that everyone has the right to a safe and secure internet and that means making it as easy as possible to access cyber security solutions. We’re constantly striving to ensure our solutions are easily accessible to those in regions where existing payment methods may be an obstacle to access.
In both mature and emerging markets, as consumer awareness about security continues to improve in the post-pandemic era, we’re pleased to add direct carrier billing to the roster of payment options we offer consumers,” says Nick Viney, SVP, partner team at Avast.
“Direct Carrier Billing is fast becoming a popular means of alternative payment in emerging markets. We’re thrilled to start working with Avast to make industry-leading cybersecurity solutions as accessible as possible,” comments Fabian de la Rua, CEO of PMovil.