• Log in
  • About Us
  • Privacy Policy
  • Contact us
Telecoms IT News - VanillaPlus
  • Home
  • News
  • Verticals
    • 4G
    • 5G News
    • Big data analytics
    • Bill & Charge
    • CEM
    • Companies
    • Digital transformation
    • Fraud prevention
    • Managed services
    • Network optimisation
    • NFV Hub
    • OSS
    • People
    • Policy
    • Revenue assurance
    • Revenue management
    • Service assurance
    • Service Provisioning
    • Test & measurement
  • Digital Edition
  • Events
    • Events diary
    • Webinars
  • Videos
  • VP Featured
    • Webinars
    • Podcast
    • Editorial advisory board
    • Expert opinions
    • Hot List
    • Operator View
    • Press releases
    • Reports & whitepapers
    • Special reports
    • Talking Heads
    • Troubleticket
    • Digital Talking Heads
  • Directory
  • Trending Tech
  • Subscribe
 

You are here:

  • Home
  • automation
  • Ryder Systems joins Mavenir business messaging ecosystem

Ryder Systems joins Mavenir business messaging ecosystem

28 May, 2019 at 1:24 PM

Posted by: Anasia D'mello

Ryder Systems joins Mavenir business messaging ecosystem
Paul Haworth of Ryder Systems

Ryder Systems has joined Mavenir’s Rich Communications Service (RCS) Business Messaging Ecosystem. Paul Haworth, managing director and founder at Ryder Systems says, “We see RCS as the next big thing in messaging.”

“It has already been adopted by 76 operators across 55 countries around the world, and Mavenir is the industry leader in messaging with a 39% share of the RCS market. Joining Mavenir’s dynamic RCS business messaging ecosystem will help us further develop our global footprint.”

RCS has rapidly become the new messaging for the smartphone era. It delivers a more personalised experience, is simple to use and interoperability with SMS is enabled. Today, RCS reaches 251M Monthly Active Users (MAU) and is forecast by the GSMA to grow to 831M. By Q1 2020 135 operators will have launched RCS worldwide.

It is helping brands create richer, more interactive opportunities to communicate digitally with customers via mobile messaging. Brands are leveraging RCS for anything from airline boarding passes, interactive advertising, sales support, customer care, to secure banking. RCS also provides brands with behavioural and campaign tracking data. Ryder Systems solutions enable MNOs to unleash the revenue-generating potential of RCS through a cost-efficient process of automation and visualisation.

Paul continued, “The GSMA predicts that by 2020 we are likely to see over 85% of smartphones enabled with RCS messaging. As brands and operators around the world realise the revenue-generating potential of RCS, the demand for our cost-effective automated analysis and visualisation across the data it produces will grow exponentially.”

Comment on this article below or via Twitter: @VanillaPlus OR @jcvplus


category: automation, Business & Markets, Companies, News

Tags: GSMA, Mavenir, RCS

VanillaPlus Q4 Magazine
 

VanillaPlus Issue 4 2022: CSP focus turns to generating revenue from enterprises

As 5G arrives, private networks start to gather momentum and new applications enabled by artificial intelligence (AI), machine learning and software-based network control transform telecoms. VanillaPlus caught up with Sam Barker, the head of analytics and forecasting at Juniper Research, to understand where the opportunities lie for communications service providers (CSPs).

READ NOW

Comments are closed.

  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • Subscribe
Relax time
Read the new novel by J.J. Cowan on Africa’s conflict minerals trade and forced labour. 5* Reviews on Amazon.co.uk Paperback & Kindle

Check out on Amazon

X

Be the first to know!

  • The top telecom IT news stories of the minute
    in your inbox
  • Exclusive offers for entry into hundreds of
    events worldwide
  • Free access to a huge selection of the latest
    analyst reports and whitepapers
Subscribe now so you don't miss out
Don’t show me this again
Please check your email
x
Vanillaplus - The Global Voice of Telecoms IT
The Global Voice of Telecoms IT

VanillaPlus is the world-leading resource covering digital transformation for the communications industry. VanillaPlus brings you exclusive News, Expert Views, and Event Reviews. See Interviews from CEOs, CTOs, and COOs who are successfully transforming their business today.

Connect

Facebook Twitter YouTube LinkedIn

NEWS

  • Latest Telecoms IT news

DIGITAL EDITION

  • Latest Editions

OTHER

  • Newsletters [Archive]

KNOWLEDGE CENTRE

  • Webinars
  • Special Reports
  • Talking Heads
  • Editorial Advisory Board

COMPANY

  • About
  • Contact Us
  • Terms & Conditions
  • Privacy Policy

PARTNERS

  • IoT News

© 2014-2022 VanillaPlus - The global voice for telecoms IT. All rights reserved.