• Log in
  • About Us
  • Privacy Policy
  • Contact us
Telecoms IT News - VanillaPlus
  • Home
  • News
  • Verticals
    • 4G
    • 5G News
    • Big data analytics
    • Bill & Charge
    • CEM
    • Companies
    • Digital transformation
    • Fraud prevention
    • Managed services
    • Network optimisation
    • NFV Hub
    • OSS
    • People
    • Policy
    • Revenue assurance
    • Revenue management
    • Service assurance
    • Service Provisioning
    • Test & measurement
  • Digital Edition
  • Events
    • Events diary
    • Webinars
  • Videos
  • VP Featured
    • Webinars
    • Podcast
    • Editorial advisory board
    • Expert opinions
    • Hot List
    • Operator View
    • Press releases
    • Reports & whitepapers
    • Special reports
    • Talking Heads
    • Troubleticket
    • Digital Talking Heads
  • Directory
  • Tech Trends
  • Subscribe
 

You are here:

  • Home
  • Companies
  • 10 things consumers give away without even knowing it

10 things consumers give away without even knowing it

07 September, 2017 at 6:30 AM

10 things consumers give away without even knowing it
Gavin Wheeldon, CEO of Purple
  1. Age and Gender

Many apps ask you to sign in or share your personal details from sites like Facebook, with many of us forgetting how much data this social channel actually knows about us. Within a matter of seconds your name, age and gender will be shared, amongst many other details, says Gavin Wheeldon, CEO of Purple.

2. Where you are within a venue

According to GSMA Intelligence there are 7.7 billion mobile connections around the world, so with most of us carrying at least one smartphone or device on our person it’s no surprise that brands are using the GPS signals to monitor consumer behaviour and movement within their venues.

3. What locations you’ve recently visited

 Mobile applications often ask for permission to access your personal photos and each image will pinpoint the exact location that you took it, meaning brands can see exactly where you’ve been and even who with.

4. Personality traits

Your Facebook likes allow brands and researchers to extrapolate what interests you have and even some of your more intimate details such as your political stance, sexual orientation, relationship status, religious views and hobbies.

5. What you like to read, watch and buy

Brands like Amazon and Netflix are capturing data about what summaries you’re reading, how long you spend surfing titles, what you ultimately watch, and for how long. By gaining access to this data they can keep you engaged and recommend books, films and series suited to your behavioural data.

6. How intelligent you are

Researchers and brands have started to track the different things that individuals ‘like’ on Facebook to determine how intelligent you are. 

7. What you’re browsing 

Every online search engine that you use knows what you’ve searched for and even if you’re browsing in private mode your ISP knows every website you’ve ever visited. That’s a whole lot of data.

8. Contacts

If someone asked you in the street if they could gain access to the mobile numbers of your nearest and dearest from your mobile device you’d most likely say no. However, many of us willingly share our contacts when agreeing the terms and conditions of many mobile applications.

9. What you like to buy

Regardless of whether it is a physical store or an online shop, brands are collecting data about all of their shoppers. How many times have you looked at a pair of shoes on a website to coincidentally see an advert for them on social media? Or have you ever been near a coffee shop, craving your favourite beverage to then be sent a coupon to your phone. It’s no coincidence, it’s big data.

10. How fast you travel

Whether you’re a fitness fanatic or not, big data knows exactly how fast we travel and approximately how many calories we burn. From the inbuilt health app on our iPhone’s, to your Fitbit monitor, brands know how much you move and how fast.

The author of this blog is Gavin Wheeldon, CEO of Purple

Comment on this article below or via Twitter: @ VanillaPlus OR @jcvplus


category: Companies, Troubleticket

Tags: Amazon, big data, Facebook, Fitbit, GSMA, iPhone, ISP, Netflix, Permission

VanillaPlus Q3 Magazine
 

VanillaPlus Magazine Issue 1 2022: Why IT must catch up with OT to enable 5G monetisation

Is creativity a bridge too far for CSPs? As communications service providers (CSPs) engage in new digital value chains, collaborate with partners and participate in multi-directional business models, George Malim shares a tale of two bridges

READ NOW

Comments are closed.

  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • Subscribe
Relax time
Read the new novel by J.J. Cowan on Africa’s conflict minerals trade and forced labour. 5* Reviews on Amazon.co.uk Paperback & Kindle

Check out on Amazon

X

Be the first to know!

  • The top telecom IT news stories of the minute
    in your inbox
  • Exclusive offers for entry into hundreds of
    events worldwide
  • Free access to a huge selection of the latest
    analyst reports and whitepapers
Subscribe now so you don't miss out
Don’t show me this again
Please check your email
x
Vanillaplus - The Global Voice of Telecoms IT
The Global Voice of Telecoms IT

VanillaPlus is the world-leading resource covering digital transformation for the communications industry. VanillaPlus brings you exclusive News, Expert Views, and Event Reviews. See Interviews from CEOs, CTOs, and COOs who are successfully transforming their business today.

Connect

Facebook Twitter YouTube LinkedIn

NEWS

  • Latest Telecoms IT news

DIGITAL EDITION

  • Latest Editions

OTHER

  • Newsletters [Archive]

KNOWLEDGE CENTRE

  • Webinars
  • Special Reports
  • Talking Heads
  • Editorial Advisory Board

COMPANY

  • About
  • Contact Us
  • Terms & Conditions
  • Privacy Policy

PARTNERS

  • IoT News

© 2014-2022 VanillaPlus - The global voice for telecoms IT. All rights reserved.