Thailand’s AIS upgrades to Netcracker 12 revenue management to optimise customer experience
Netcracker Technology has announced that Advanced Info Service Public Company Ltd (AIS) is upgrading to Netcracker 12 to deliver a better digital customer experience and meet myriad internal business objectives.
As part of the engagement, AIS has also extended its use of Netcracker’s Professional Services in order to ensure the long-term success of the platform.
AIS is one of Thailand’s leading providers of mobile, fixed broadband and innovative digital services to approximately 41 million subscribers, advancing together with the evolution of the communications market to consistently meet the changing demands of the digital world.
As Thailand’s needs for next-generation communications services increase, AIS’ use of Netcracker’s Revenue Management solution will enable it to deliver the best possible customer experience without disruption. Stability and scalability are said to be key features of Netcracker 12, which it is hoped will future-proof AIS’ systems, supporting its operations in the long term as digital and other complex services become more prevalent.
Netcracker’s Revenue Management solution will also help AIS’ Marketing and IT teams meet their sophisticated business and technical requirements, enabling more efficient and agile internal operations.
“We are committed to being the country’s leading digital service provider, offering our customers and partners the innovative capabilities they require in a world that demands constant connectivity,” said Kriengsak Wanichnatee, chief technology officer at AIS. “Netcracker, as a proven and leading provider of next-generation revenue management capabilities, is the logical partner for driving our continuous digital transformation.”
“Thailand is one of the region’s forerunners in leveraging digital services and, as its strategic partner in the critical revenue management domain, we are ensuring that AIS has the most innovative and reliable platform to drive its digital strategy,” said Loh John Wu, senior vice president and general manager of APAC at Netcracker. “Our digital, cloud-native Netcracker 12 platform will provide the foundation for that digital transformation.”
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