Comptel launches Fastermind to provide AI apps for CSPs
Comptel has launched its new Fastermind suite to deliver artificial intelligence (AI) applications for communications service providers (CSPs). The suite recommends, predicts and automates real-time decisions for best next actions enabling customer engagement automation.
Within the suite, Fastermind Real-Time Decisioning can enable increased revenue with automated upsell and cross-sell offers, marketing promotions, notifications and nurturing actions by targeting the right customers at the right time. Comptel says the suite’s intuitive user experience allows business users to easily configure new actions and spin up offers quickly. The end user experiences a personalised and contextual customer journey, where relevant service offers or alerts are received at the peak moment of customer value.
“The typical customer engagement approach, which relies on sending pre-scheduled campaign content to mass audiences, is not enough for today’s highly demanding customers who expect to be treated as a segment-of-one and contacted at the right moment,” said Niilo Fredrikson, the executive vice president of Intelligent Data at Comptel. “It’s about treating the customer as an individual. Customer-specific and contextually relevant engagement is a powerful tool driving customer value that bears huge revenue potential while cutting operational costs.”
Comptel customers have already seen significant benefits from using Fastermind to support customer engagement automation, the company says. The power of its real-time engagement has been evident in numerous use cases, such as 4G package offer adoption, which increased more than 300 percent over traditional targeting methods for one provider.
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