Ireland’s largest communications service provider (CSP), eir, has deployed Openet’s Policy Manager solution. The activation of Openet’s solution enables the CSP to offer advanced digital service functionality and bundled offers to its customers. This is the first deployment of its kind in the Irish market.

Openet’s Policy Manager enables eir to provide its customers with greater access to service category bundles such as a social media bundles and mobile TV, using more flexible service pricing. eir now has greater flexibility to enhance customer data bundles while also enabling improved capability to offer variable speeds for digital service experiences.

eir’s deployment of Openet’s Policy Manager builds on a long-standing partnership between the two companies. The CSP initially selected Openet’s Charging solution in 2009 to support its dedication to charging improvements, especially in relation to roaming offers and pre-emptive compliance with EU roaming requirements. The combination of Openet’s Policy Manager and Evolved Charging products enables enhanced flexibility as eir extends further into digital content and value-added services across its subscriber base.

“The activation of Openet’s Policy Manager allows us to launch new and personalised services that will enhance the experience of our subscribers and differentiate us in the market” said Ashley Morgan, the director of Service Creation at eir. “As a result, new bundles and offers are already providing enhanced access to popular social media content. The development of our relationship with Openet allows us to continue our commitment to digital innovation.”

Niall Norton, the CEO of Openet, added: “We are delighted that eir recognises the value that our combined charging and policy solutions provide as it continues to advance its digital services. We believe that advanced partnerships with digital content providers combined with innovative network controls and offer management enable some of the best opportunities for service providers to ensure they continue to enhance their customer engagement.”

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About Openet

Openet provides the systems and expertise to assist Communication Service Providers to grow to become Digital Service Providers. Openet enables this through our real-time monetization, control, and big data preparation systems. Our solutions enable service providers to be more innovative in how they engage with their customers to drive new revenues and increase their share of their customers’ digital spend.

Since its foundation in 1999, Openet has constantly been at the forefront of telecoms software development and innovation. Its success is personified by the many long-term relationships it has fostered with the largest, most progressive, and demanding operators across the globe. For more information visit www.openet.com   

About eir

eir is the principal provider of fixed-line and mobile telecommunications services in Ireland with approximately 2.3 million retail and wholesale customers. The company has the most extensive fixed and mobile network in Ireland and provides a comprehensive range of advanced voice, data, broadband, TV and ICT services to the residential, small business, enterprise and public sector markets. Our open eir business division comprises our wholesale and network operations. It is the largest wholesale provider in Ireland with more than 40 operators using its network.

The company has 3,300 full-time equivalent employees. The cornerstone of the company’s current €2.5 billion strategic investment programme is the construction of Ireland’s largest fibre broadband network that will reach 1.9 million homes and businesses by the end of 2020 using both FTTC and FTTH technologies. In 2013, eir was the first operator to launch 4G services in Ireland. In 2014 it launched IPTV services and, earlier this year, it completed the acquisition of Setanta Sports Ireland which has been rebranded as eir Sport.

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Sarah Walker/Aisling Roberts