Juniper’s latest research debates the anticipated scale of revenue leakage for operators from A2P (Application to Person) traffic.
It provides a comprehensive analysis of the A2P messaging ecosystem, assessing the opportunities across primary use cases and key verticals.
The research A2P Messaging: Key Vertical Opportunities & Grey Route Traffic 2016-2021, has found that global operator revenue loss from “grey route” A2P traffic will amount to $62 billion over the next 6 years, despite the increased deployment of firewalls and other security measures.
Key features
- A2P messaging value chain analysis.
- Grey route challenge assessment.
- Key vertical deployment opportunities.
- Market forecasts for A2P message volumes, pricing and revenue opportunities, together with grey route market forecasts including revenue leakage assessment split by 8 key regions and by 13 national markets.
Comment on this article below or via Twitter: @ VanillaPlus OR @jcvplus
