Mahindra Comviva introduces MobiLytix suite to improve customer experience and telco revenue growth
It aggregated subscriber usage data across multiple touch points, enabling deeper and superior customer experience while improving revenue growth of telecom operators.
The MobiLytixTM Suite is a comprehensive business proposition addressing the business needs of service providers. It will enable them to enhance customer experience. Its backbone is an analytical engine aimed at understanding the various events across a customer’s lifecycle and helps develop strategies to maximise a customer’s lifetime value.
It also aids chief marketing officers and marketers to analyse hidden revenue generating patterns and formulate the appropriate product and growth strategies. In addition, seamless, real-time and omni-channel execution of personalised contextual marketing promotions ensures faster go-to-market and helps operators realise incremental revenue opportunities.
Speaking at the launch, Manoranjan ‘Mao’ Mohapatra, CEO, Mahindra Comviva said, “Globally, operators are increasingly concerned about customer retention. They are also trying to monetise existing customers by cross-and-up selling additional services. With the MobiLytixTM Suite, we hope to establish a new business niche for customer and channel value management, driven by analytics and actionable insights. With our MobiLytix product line, we expect to be a significant player in one of the fastest growing segment in the mobility space.”
Mahindra Comviva’s MobiLytixTM suite enables operators to obtain real-time actionable insights with usage growth of about 5%. In addition, telecom operators can also get significant increase in the response and reach rates.
The suite has multiple modules, comprising of Campaign Management, Winback, Churn Prediction, Interactive Notifications, Next Best Offer,Subscriber & Retailer Loyalty Solution, IRIS (Incremental Revenues through Incremental Sales) and Digital Care. MobiLytixTM suite is a highly scalable solution capable of supporting 20,000 transactions per second on a single deployment while executing more than 600 campaigns simultaneously.
With more than 15 years of industry expertise and deep understanding of the telecom ecosystem and customer behavior, Mahindra Comviva has delivered solutions to 110 mobile network operators in over 90 countries.
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