The social media start-up 1339 has announced a first fundraising round of $447680 (€400,000) by Finovam Gestion.
1339 publishes Grytics and Wholikes.us, two SaaS solutions helping brands, enterprises and institutions alike to analyse their Facebook audiences and that of their competitors, to optimise the marketing impact of their Groups and Pages :
Grytics is the only professional reporting software for Facebook Groups. It provides statistics and metrics on up to multiple groups (ratings, KPIs, engagement, influencers…)
Wholikes.us is a comprehensive Fans reporting tool for Facebook Pages, even those without admin access. It allows for seeing the more engaged members of a community, ordering them by engagement and drive, classifying pages by engagement rate…
“We are tapping into a market that, as of now, no one can define by size. Imagine that just for Facebook Groups, 700 million people write and read 1 billion posts every month, worldwide” said Stéphane Baudin, CEO and co-founder of 1339.
“Our clients themselves, which are mainly from English speaking countries, define the limitless use cases of Grytics and Wholikes.us: monetise access to their groups, operate marketing benchmarks, carry out competitive analyses on their or their competitors’ products, etc.” added Quentin Nichini, CMO, CTO and co-founder of 1339.
Behind the company is Quentin Nichini, web-marketing specialist, who developed Grytics to facilitate the managing of “C’est quoi ton mail?”, a Facebook group for digital experts that he co-founded. Impressed by the tool’s capabilities, he and Stephan Baudin, at the time COO and co-founder of Tricast, decided to create a company to market Grytics and develop new services such as Wholikes.us
Two years in, the start-up already has 800 clients and 16 000 users, 95% of which are out of France, and more than 40% within the US.
Alexandre Koressios, investment director at Finovam Gestion : “Finovam Gestion is delighted to complete this first fund raising in 1339 for the FIRA NORD-EST Fund. We think 1339 gives companies very powerful tools to manage their social media communities.
Social media is steadily opening up to businesses, which we think may allow 1339 to become very successful. With this first investment in the Champagne-Ardenne region, Finovam Gestion is fully operational in its mission to provide seed money and support to companies with a high growth potential, in France and worldwide.”
This fundraising round means to support the company in its continuous growth and to consolidate its position by investing in marketing, product development and hiring.
Comment on this article below or via Twitter: @ VanillaPlus OR @jcvplus
