Wipro has announced a strategic partnership with Etiya, a provider of services to transform communications and digital service providers’ businesses.
The joint solution, offered by Etiya and Wipro, provides CSPs with capabilities which allow them to deliver digital services that address the requirements of the future market and customer expectations. The customer experience elements are focused on domains such as sales and marketing, omnichannel access, social listening and analysis and B2B extensions.
The functional coverage provided is across offer design, order capture and order to bill, with multichannel interactions integrated with a set of library of use cases that enables seamless digital transformation. The omnichannel commercial offering enables CSPs to receive a unified experience at every touch point. The Etiya Telaura suite, integrated with Wipro’s RAPIDs platform, is set to enable CSPs to transform into DSPs thereby providing digital experiences to their subscribers.
“This partnership brings together Wipro’s in-depth knowledge of CSPs and the best of Etiya’s product capabilities and will help in facilitating the delivery of the complete business and operations support systems to customers as well as help in exploring new market opportunities,” said Anil Jain, the senior vice president of communications at Wipro. “The joint product solution will also focus on enabling better business agility and operational flexibility with minimal impact on the Communication Service Provider’s business operations.”
Chun-Ling Woon, the chief executive of Etiya, added: “Etiya’s alignment to Wipro is a strategic corporate growth strategy which has been validated by strong market wins and interests. Together, our combined products and expertise, provides differential business and operational performance to DSPs and CSPs.”
