ItsOn and Saudi Telecommunications Company (STC), which serves more than 100 million customers, have announced the imminent launch of a new digital mobile brand, Jawwy from STC, to be available before the end of the month. Jawwy from STC is designed to meet the increasing demands of mobile customers in Saudi Arabia. In this partnership, STC will use ItsOn’s cloud-based platform to build and launch the new brand as part of its broader digital transformation.

“We needed to develop a new offering for digitally-savvy young people,” said Dr. Khaled Biyari, the CEO of STC Group. “The millennials of today’s Saudi Arabia exemplify the ongoing shift in consumer behavior and expectations. They live in an always-on, real-time world and they expect companies to cater to them in the same way. Jawwy is a significant part of STC’s current digital transformation and we believe this initiative will set the pace for the telecom sector in Saudi Arabia and beyond.“

Saudi Arabia has one of the world’s highest penetration rates of smartphones, social media and online platforms, and Saudis under the age of 30 comprise around 65% of the population. This has led STC to adopt new approaches to better meet the evolving needs of young, digitally savvy customers, including the launch of Jawwy from STC.

Unlike other CSPs, customers do not need to purchase a new device to enjoy the benefits of the Jawwy service. These new digital experiences are made accessible to all consumers by simply purchasing a Jawwy SIM card and downloading the Jawwy application on iOS and Android – all powered by the ItsOn platform.

“ItsOn’s transformational technology is a leap forward for mobile service delivery in Saudi Arabia, allowing us to create a truly breakthrough digital mobile brand,” said Subhra Das, the CEO of Jawwy. “Consumers across the world increasingly demand a better mobile experience with more control, transparency and personalisation of their plans, which wouldn’t normally be possible due to the limitations of legacy systems. ItsOn will help us deliver the most enjoyable mobile digital experience to our users.”

Greg Raleigh, the CEO and founder of ItsOn, added: “Jawwy from STC is a visionary brand that believes in offering its customers simplicity, transparency and trust. The digital experiences it will deliver to its customers directly align with this intent,” he said. “We designed our platform and our company for just this type of partnership – to seamlessly integrate with operators, so they can quickly become a digital service provider, engage better with users and increase customer loyalty. STC and Jawwy deserve great recognition for implementing this innovative, customer-centric digital service delivery infrastructure and brand.”