DigitalRoute’s MediationZone product is being deployed by 3 in Sweden and Denmark, which trades under the Hi3G brand, to support the launch of the company’s Wi-Fi calling service across the two countries’ domestic markets.
DigitalRoute is delivering the Entitlement component, which involves the end-user being entitled to access specific functions from within the handset. 3 is the first CSP in Sweden and Denmark to offer Wi-Fi telephony by default, with automatic connection to the wireless network when the mobile signal is weak. The service itself has no additional charge and is available to all customers with fixed price subscriptions.
DigitalRoute’s MediationZone software supports 3’s rapid launch of the new service by providing benefits including efficient integration with the other systems involved.
DigitalRoute’s solution enables a gateway for CSPss that want to access individual functions for specific devices, such as synchronising certain online services with supporting applications like CRM and billing. It also enables tethering limitations and control for VoIP and VoWF services.
3’s new service provides an important advance in the mobile marketplace. “We know there are Swedes who have problems with their indoor coverage and therefore we have worked intensively with both technology vendors including DigitalRoute and handset manufacturers to launch WiFi- calling,” said Nicholas Högberg, the chief executive of 3 Sweden.
DigitalRoute CEO Johan Bergh added: “Our work with 3 provides another proof point that advanced data integration and management technology is key to enabling innovation within the telco service market. Our software’s ability to converge functionality that includes aspects of traditional mediation with policy control and usage management in one horizontal solution underlines the growing value of DigitalRoute as a partner to the innovative service provider.”
