Guavus appoints Pirjo Tuomi as cable sales vice president

Pirjo Tuomi has joined Guavus as vice president of sales for the cable sector. Tuomi will head Guavus’ cable global sales team, working closely with operator customers around the world.

Pirjo Tuomi, Guavus
Pirjo Tuomi, Guavus

“Pirjo is a great asset for us as we advance our global cable sales strategy,” said Anukool Lakhina, the CEO and founder of Guavus. “Our company is experiencing explosive growth of our analytics products and Pirjo’s appointment will help us build on our forward momentum and enable Guavus to sustain this rapid growth and new customer acquisition.”

Tuomi is a 20-year sales veteran in the telecoms and cable industry. She spent the last six years at Aurora Networks, now part of ARRIS, most recently as vice president of Worldwide Sales where she nearly doubled global revenues to over $300m for the company’s optical transport and access systems through organic growth and acquisition. Previously, she served as senior vice president of Worldwide Field Operations at Vello Systems, a provider of optical transport and DWDM technologies, driving annual revenues of more than $10m with cable and telecoms operators.

“I am excited to join Guavus,” said Tuomi. “The Guavus team has built a suite of innovative analytics products that provide the necessary context and clarity to allow service providers to better understand the complete customer journey. We have an opportunity to transform customer experience and service operations through the intelligent use of operations analytics.”

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