SMART Communications, a wholly-owned subsidiary of the Philippine Long Distance Telephone Company (PLDT), has selected MATRIXX Software’s real-time Digital Commerce platform for its mobile business. Subsequently, PLDT has invested in MATRIXX through its investment arm, PLDT Capital.
SMART Communications, the country’s largest mobile network, is deploying the MATRIXX platform to deliver an array of lifestyle services and content that can be individually purchased and customised. SMART’s customers will have the freedom to manage their mobile account usage and spend, tailor services and choose sachet-sized packages based on their preferences and budgets.
MATRIXX provides a real-time Digital Commerce platform for creating and monetizing content and services. SMART Communications chose MATRIXX because it needed a real-time, customer-centric platform that could jump-start entry into the digital market without a lengthy IT project. MATRIXX installed and integrated the solution within weeks, allowing rapid time-to-market for future service propositions that will capture wallet-share and customer loyalty in a dynamic, fast-paced market.
Winston Damarillo, chief strategy advisor at PLDT and the co-managing director of PLDT Capital said: “Evolution of the telco into a digital service provider requires viewing the customer through a different lens, in order to identify new ways of serving them. We’re transforming the customer experience, and we chose MATRIXX Software because its technology and performance is unmatched, and they are able to help drive the PLDT Group’s digital vision more rapidly than anyone else.”
Dave Labuda, the founder, CEO and CTO of MATRIXX Software, added: “The PLDT Group continues our model of prestigious companies that are investors as well as customers. They are genuinely changing the game in Asia when it comes to digital service innovation, and we’re excited to help deliver outstanding experiences to customers of its wireless service provider, SMART Communications.”
