Redknee Solutions Inc. a provider of real-time monetisation and subscriber management software, was pleased to announce the launch of Redknee Unified 2016, the latest release of its end-to-end real-time monetisation software solution. The launch of Redknee Unified 2016 comes at a time when the communications industry is undergoing a significant transformation, with communication service providers (CSPs) evolving into digital service providers (DSP’s) that are entering new markets and launching new services.
“Digital transformation is an opportunity for telcos to evolve their service and product offerings, to meet customer demands and create an optimum customer experience. They must also achieve this while operating at internet-speed and thus real-time monetisation platforms are critical to the success of any digital transformation strategy or agenda,” said Chantel Cary, research analyst with Ovum. CSPs on a digital transformation journey require an innovative, real-time monetisation solution that integrates quickly, supports multiple deployment platforms and delivers an advanced customer experience. Redknee Unified 2016 is a catalog-driven revenue management solution that supports an omni-channel customer experience through an integrated product catalogue and order management. New features include Smart Pricing, which reduces customer churn by analysing real-time data from the network and mobile devices to support contextual offers, and ‘one click deployment’ of cloud and virtualisation technologies, to increase scalability and operational efficiency.
Redknee will be demonstrating Redknee Unified 2016 at Mobile World Congress at the Barcelona Fira Gran Via on February 22-25, 2016 in Hall 5, location 5C31.
Redknee unified 2016: Key Features
Monetising Any-Play Services
CSPs now have the ability to leverage a single revenue management solution to monetise and bundle multiple lines of business, such as mobile, fixed line, and cable, as well as utility services such as prepaid energy and other non-telco services. Redknee Unified 2016 allows CSPs to introduce cross-service offerings that open new revenue streams and increase customer loyalty.
Creating a More Seamless Customer Experience
Customers want access to the same services and products regardless of where they purchase them, whether it is through a website, a smartphone, a retail store or a call center. The latest release of Redknee Unified includes a pre-integrated product catalogue and order management that enables an omni-channel customer experience, allowing CSPs to offer a consistent and compelling customer experience across activation, marketing, retail, self-care, and customer service. This reduces costs, improves speed of delivery and enhances customer satisfaction at every touch point.
Reducing Customer Churn through Automated Promotions
Today’s subscribers respond more favorably to personalised offers. Smart Pricing uses analytics-driven insights to help identify potential churn candidates. It then delivers targeted, automated marketing promotions triggered by each subscriber’s unique digital experience, sending customised offers designed to promote customer loyalty and reduce churn. In addition, service providers can use this as a tool to market new services, by providing offers for what subscribers want, when they want it.
Cloud / NFV ready
To gain agility and scalability, service providers are moving to the cloud and virtualising both IT and core network services. Redknee Unified offers increased scalability in cloud environments, regardless of the architecture. Redknee Unified 2016 brings to the market real-time charging and policy applications as virtual network functions (VNFs).
Automated Operations
Today, CSPs are looking to simplify back-office operations. Redknee Unified 2016 has introduced the concept of ‘one-click’ deployment and scaling within a virtualised environment. This, coupled with automated testing and robust configuration management, greatly simplifies operational complexity and accelerates time to market.
Monetising the Internet of Things
Monetisation is a critical component to leveraging the full potential of the IoT, with a recent Machina Report estimating the value at $1.3 trillion. Redknee’s monetisation and subscriber management platform addresses Machina Research’s seven key capabilities to support IoT monetisation: scalability, openness, real-time, flexibility, transparency, security, agility and vertical enhancements.
Please visit us at Mobile World Congress to understand how our platform can support your current and future business needs.
