Mobey Forum evaluates ‘Game of Phones’ options for banks as OEM giants tighten their grip on mobile payments
Mobey Forum has published its latest report, which investigates the fierce power plays between banks and the ‘Pay’ models of the original equipment manufacturer (OEM) tech giants.
The report is a compilation of insights and analysis from experts’ discussions at Mobey Forum’s HCE (Host Card Emulation) Workgroup. Entitled, ‘Game of Phones: The Giants’ Power Plays in Mobile Payments’ it examines the state of play in mobile payments and draws out the most significant factors for banks to consider when defining their mobile payments strategy. It investigates possible steps that the banks can take to stay relevant to customers, and explores why it is important for banks to remain vigilant relative to what Apple, Samsung and Google are doing in this space.
“At the heart of this debate lies a decision that, sooner or later, every bank will have to take: play the mobile payments game fully and retain a day-to-day interface with their customers, or accept an almost inevitable future as a back office utility,” commented Sirpa Nordlund, executive director of Mobey Forum. “Banks that continue to defer their decision will have it made for them. Their reluctance to invest in this space, combined with the technical complexities of mobile payments, has cleared the way for the likes of Apple, Samsung and Google to make their mark. It’s time for banks to stop looking for short-term profitability and accept mobile payments as the cost of keeping them in the game.”
Within the report, Mobey Forum investigates the current state of play in OEM mobile payments and analyses their points of control in devices and now, increasingly, also in commerce. It evaluates a number of hypothetical scenarios that banks may face in the future and explores the potential impact they may have on the strategic options available to them.
Comment on this article below or via Twitter: @ VanillaPlusMag OR @jcvplus