What will drive big data trends in telecoms next year?
With the New Year nearly upon us, it’s time to get on board with what will be the fast track trends in 2016, capitalising on technology advancements ahead of the game. As always, technology will drive business change even faster than ever before, but here are five big data trends that Andy Stubley, COO at SysMech, says will rise above the rest in the telecoms landscape.
1. Voice over LTE calls will explode in 2016
With so many VoLTE deployments now in full swing, more data than ever will be hitting network operators. To fully understand the VoLTE quality of service, operators need visibility of every single network element the VoLTE call passes through – now that’s a lot of data! To achieve this visibility and make sense of the data, operators are looking to implement end-to-end network analytics tools, which gives them all their big data in one centralised platform.
2. CEM will become more clearly defined
CEM has been a hot topic in 2015, but its definition is still not being conveyed clearly. There are two distinct CEM levels that we are now beginning to see emerge, and which will become clearer in 2016:
- Macro CEM – the service experienced by any user across the network.
- Micro CEM – the service experienced by a specific user or sub-group.
Macro CEM consolidates all network and customer data, to fully understand the overarching quality of experience the average customer receives. Micro CEM drills down further to individual customers or sub-groups to understand the quality of experience in more detail. Micro CEM can be used to identify new business opportunities and enhance the customer experience for high ARPU customers. These two distinct levels will require different data types, at different time intervals, and a very different approach from the operator.
3. Voice over Wi-Fi usage will see a dramatic increase in 2016
Voice over Wi-Fi has been around for many years, but it has mainly been used for stationary calls. Advances in technology means that a higher quality of voice can now be achieved. With roll-outs of VoLTE also in full swing, handover between the mobile network and Wi-Fi hotspots can now be achieved much more smoothly. To fully understand how customers are using voice over Wi-Fi and what other services are affected, operators need visibility of data for all their services in one platform.
4. Quad-play package uptake will rise
Quad-play packages are now more widely available from a greater selection of operators. Subscribers now have more choice of packages, and can reap the benefits of cost savings associated to quad-play. To fully capitalise on quad-play and increase the uptake rate, operators are looking to improved big data analytics combined with automation. This will allow operators to more easily identify customers who would benefit from a quad-play package and upsell a quad-play package automatically.
5. Low CAPEX technologies will be the solutions of choice for operators
With a tight squeeze on margins, operators will be looking for big data solutions with a low CAPEX. Phased implementations will help operators spread their costs, whilst at the same time accessing the new data feeds they need to succeed and grow.
If all these trends continue at their current rate of momentum, 2016 is certainly set to be fast-paced year indeed, and the telecoms landscape will be a very different place this time next year.
The author of this blog is Andy Stubley, COO at SysMech.
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