App Annie has announced the expansion of its Usage Intelligence product to offer data and insights to benefit telecommunications operators and original equipment manufacturers (OEMs).
The launch of Usage Intelligence for Operators and OEM’s equips providers and device manufacturers with the right tools to identify and form strong partnerships, understand the competitive landscape and diversify their revenue streams.
Operators and OEMs can use this new offering for a host of different needs, including:
- Device-level metrics with segmentation by device type, data plan and more
- Identification and tracking of device and network usage patterns (especially off-network trends with WiFi)
- Impact of mobile device usage and its effect on network profitability
Key usage metrics include the breakdown of data consumption by wifi vs network, device-type, mobile plan, operator, store, country and time of day, which allow companies to inform their infrastructure and pricing strategies.
App Annie aggregates, anonymises and analyses billions of data points producing accurate and granular market data for mobile apps, and now, for devices and networks. At launch, data will be available for 60 countries, across both Android and iOS.
“With the evolution of smartphones and explosion in mobile app usage, visibility into how consumers are using their devices becomes even more critical to ensure we are providing the best service for our customers,” said Javier Arizaleta, group pricing director at Telefonica, “App Annie’s Usage Intelligence gives us unprecedented insight into key behavior to help drive our business decisions.”
Mark Ungerer, GM Paid Products at App Annie said: “We are excited to announce this offering for Operators and OEMs. We are constantly listening to our customers and the ecosystem and evolving our product to best suit their business needs. The expansion of our Usage Intelligence product equips telcos and device manufacturers with the right tools to optimise their pricing strategies and to recommend desirable devices to Operator partners.”
With the addition of operator metrics, App Annie further cements its position as the global industry standard for mobile intelligence, and a one-stop shop for companies trying to understand their business and the app ecosystem.
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