Comptel launches FWD data revenue maximisation product

Juhanni Hintikka Juhani Hintikka Comptel

Comptel has unveiled a new system to simplify how consumers purchase mobile data and give CSPs the power to maximise mobile data revenues. In addition, it enables CSPs to capitalise on the significant business potential the next two billion internet users present.

The company’s new FWD solution consists of a native application, which lets users buy mobile data packets directly from their Android smartphones whenever they want. Rather than purchasing an inflexible plan based on megabytes or gigabytes, consumers can select a simple, time-based data option, ranging from as short as a minute to as long as a month, and enjoy full use of the internet.

For example, as soon as a consumer opens up Twitter, or any other app requiring an internet connection, on their mobile device, they get a list of available mobile data offers. The consumer selects their desired option, and FWD connects them to the internet within seconds. Now, they can browse their Twitter feed and explore the internet without boundaries. They can also check her mobile connection status and extend it at any time.

“Mobile users today are often left confused about how much data they are paying for and consuming when browsing the Internet or using their favourite apps,” said Juhani Hintikka, the chief executive of Comptel. “FWD is designed to eliminate this – our solution makes using mobile data as easy as making a phone call. Consumers can now understand what they are getting from their operator and consume mobile data in a way that is effortless, contextual, convenient and personal.”

FWD includes a tool, empowering CSPs to create, sell and market mobile data offers in real time – without needing to modify their network at all. The tool embeds insightful and actionable analytics, so operators can understand their customers like never before. They may price mobile data dynamically, for example, during peak usage times or happy hours, enabling them to better monetise mobile data and to efficiently utilise their existing network infrastructure.

The launch of FWD for Android prepaid users is the first step in making FWD a complete digital sales and marketing channel for mobile operators to easily address all internet users.

“FWD offers operators a unique opportunity to truly shake up their digital sales and marketing processes,” added Hintikka. “Whether it’s to boost their prepaid business or compete for the hearts and minds of the next two billion internet users, our solution is a perfect match. It fosters customer engagement and builds trust, making consumers willing to spend more on mobile data without any fear of bill shock or being locked into a data plan that doesn’t truly meet their needs.”

FWD is Comptel’s first SaaS solution and was developed within NXT, the company’s own start-up incubator.

DNA, the leading provider of prepaid mobile subscriptions in Finland, is expected to roll out the service soon to prepaid customers in Finland, making Finnish consumers among the first in the world to enjoy FWD.

“We are excited to launch this innovative yet simple service. We want to offer the easiest way to buy and use data without the fear of bill shock. FWD gives us a nimble and flexible tool to improve our engagement with new and existing prepaid customers,” said Cedric Kamtsan, the vice president of Handset Business at DNA.

 

 

Resources

 

  • Learn more about meeting the demands of Generation Cloud customers in Comptel’s book, Operation Nexterday.

 

 

About Comptel Corporation

Life is digital moments. Comptel perfects these by transforming how you serve, meet and respond to the needs of “Generation Cloud” customers.

 

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