Entel deploys Ericsson O/BSS to support digital transformation
Chilean CSP Entel has embarked upon a digital transformaiton programme that will be enabled with a broad range of OSS/BSS solutions from Ericsson and its partners, as well as consulting and systems integration services that support Entel’s full business and portfolio.
The multi-year deal will help Entel to achieve high levels of operational agility and improved service delivery across its operations in Peru and Chile.
The Ericsson solution will help Entel subscribers to carry out a wide range of activities digitally. For example, they will be able to find information online, compare offerings, make online purchases, and get fast and automated deliveries. They will also be able to receive promotions, share shopping and usage experiences, enjoy a seamless experience, use self-care or self-provisioning solutions, and self-configure services and devices.
Entel saw the need for a transformation following a period of sustained subscriber growth and the acquisition of Nextel Peru, which has resulted in disparate network operations. Through the transformation, Entel expects to provide consumers with a consistent omnichannel experience – thereby helping to increase its Net Promoter Score while reducing the cost of customer interactions.
Entel also aims to reduce time-to-market for new product launches and empower business customers to self-manage their corporate accounts. Ericsson will automate and align back-office processes to reduce costs for Entel, while implementing and providing application development and maintenance for a comprehensive suite of Ericsson OSS/BSS solutions.
Antonio Büchi, the chief executive of Entel, said: “This is not a technology project – it is a business project. The objective is to transform our systems platforms and associated processes to offer our customers a service experience that meets the expectations of the digital society in which we live.”
“The challenge in the telecoms industry is to innovate and constantly provide a better experience for our customers,” he added. “This agreement is a fundamental step toward achieving this, and we are confident that by working together with Ericsson we can offer a substantially better digital experience, lower our costs and increase our agility”.
Sergio Quiroga, the head of Region Latin America and Caribbean at Ericsson, said: “By combining first-class consulting and systems integration services with the industry’s most comprehensive OSS/BSS portfolio, Ericsson will help Entel orchestrate and monetise new opportunities. This comprehensive transformation shows what is possible when service providers take control of their network operations and put the customer experience first.”