Evolving Systems acquires Sixth Sense Media for mobile marketing move
Evolving Systems has acquired for cash privately held Sixth Sense Media (SSM), a provider of real-time analytics and marketing solutions to global wireless carriers. Evolving Systems will pay $10 million for Sixth Sense Media in two payments – approximately $9.75 million in cash at closing, plus customary working capital adjustments, and a second cash payment of $250,000 on the one-year anniversary of the closing of the transaction.
Sixth Sense Media, based in Durham, North Carolina, is a software technology company, serving more than 15 CSPs around the world, including tier 1 operators in India, Asia, Africa and Europe. The company’s software, Real-time Lifecycle Marketing (RLM), enables CSP marketing departments to innovate, execute and manage highly-personalised and contextually-relevant, interactive campaigns that engage consumers in real-time.
Combining SSM’s real-time analytics and campaign capabilities with Evolving Systems’ Dynamic SIM Allocation (DSA) and Mobile Data Enablement (MDE) solutions will allow the company to offer global wireless operators systems that utilise the highly valuable contextual data captured from the subscribers’ initial welcome experience via DSA, their network usage via RLM and their on-device app usage via MDE. The combined solutions will create a highly personalised experience that engages subscribers in real time from the first time subscribers power on their new devices right through their day-to-day usage.
“Evolving Systems’ acquisition of Sixth Sense Media is strategic, enabling us to augment our industry recognised strength in real-time activation and aggressively move into the high value space of mobile marketing campaigns, advertising and analytics,” said Thad Dupper, the chairman and CEO of Evolving Systems. “By combining SSM’s products with DSA and MDE, we will provide carriers with a powerful platform that enables real-time marketing campaigns based on highly actionable subscriber data. Along with our recent mobile marketing partnerships, this acquisition continues to move Evolving Systems further into the mobile marketing and advertising space and makes us a larger, stronger and more diversified company.”
Thomas Thekkethala, the former CEO of Sixth Sense Media who has joined Evolving Systems as resident and a member of the Board of Directors, added: “Carriers have invested significantly in spectrum, network and customer acquisition but have not been able to fully participate in the rapidly-expanding mobile marketing opportunity. We plan to use our combined solutions and market expertise to enable our mobile carrier customer base to generate new revenues across a range of mobile marketing channels”