Allot Communications has released its Allot MobileTrends Report for the second half of 2015. The report, titled ‘5+1 Touch Triggers for Monetising Customer Engagement’ explores how the online behaviour of each mobile customer can be used by CSPs to discover smarter ways to profile their customers and to propose targeted offers.
Based on user profiles that were derived from online behaviour, the research identified 5+1 touch triggers for engaging customers at the right moment and in the right context for CSP service uptake.
The touch triggers identified by our network source data and analysis include: visits to risky sites, CSP competitor websites, and travel sites, as well as use of OTT cloud storage, mobile hotspots and video streaming.
The report uncovered that, on average, subscribers have 72 daily online transactions – each with the potential to become a touch trigger. Males visit sites with a high risk of malware 7.5 times more often than females, and millennials visit these 21 times more than baby boomers. Overall close to 6% of subscribers visit risky websites daily.
The research also found that business users use mobile hotspots 69% more than the typical user profile, and millennials do this 45% more than baby boomers.
45% of Female customers and 38% of Male customers watch video daily but 70% of video consumers are light viewers who watch 1-6 clips per day, while 8% are heavy viewers who watch 21 or more clips per day.
“As CSPs continue their transformation into digital lifestyle providers, business emphasis is shifting from byte-driven data plans to personalised service plans,” said Yaniv Sulkes, the associate vice president of marketing at Allot Communications. “By analysing their customers’ daily interactions with the network, CSPs will be better equipped to understand user diversity, and to offer relevant services to each customer at the most opportune moment for uptake.”
