Comptel launches Monetizer product – guess what it does
Comptel has announced Monetizer, a business policy and charging toolset to enable digital and communications service providers (CSPs) to innovate and design rich service offers instantly. With Monetizer, CSPs can create, configure, launch and modify dynamic, contextual packages – and profit from consumers’ data usage. “Customers love what they can do with their data services, and they will continue to consume more of them, so long as CSPs can create options and provide them rapidly,” said Kari Onniselka, the executive vice president of Intelligent Data at Comptel. “Monetizer enables just this. With it, digital and communications service providers can quickly cut product development and design time, and rapidly roll out myriad different service and monetisation options, including shared accounts, Over-the-top (OTT) content bundles, sponsored services, roaming data packages and time-based app access, to meet consumers’ unique requirements and efficiently generate revenue.”
“As more businesses begin to deploy network function virtualisation (NFV), increasingly advanced policy control and charging solutions – like Monetizer – will ensure the business elasticity that operators need to create new services and solutions for this emerging technology,” continued Onniselka. “It’s shapeshifting, able to adapt to NFV environments and is fully configurable as needed.”
Monetizer goes beyond the traditional policy and charging rules function (PCRF) by introducing natively combined policies, rating and balance management software modules. It also uses a common easy-to-use and consumer-like charging policy offer designer (CPOD) that supports the fast onboarding of new or third-party services.
“Monetizer is a peace-keeping force between business teams and network teams, reducing the friction between these entities, which often kills speed and innovation,” said Onniselka. “In the era of the Internet of Things (IoT) and with cloud services and OTT collaboration, monetisation opportunities are endless. Removing complexity and slowness from the offer creation process—and without losing control over it—is essential.”