Vivo chooses Myriad for Twitter SMS service
Myriad Group’s Twitter SMS service is now live at Vivo, the largest Telefónica operation in Latin America.
Powered by Myriad’s SMS social-flow gateway, the service allows Vivo clients without a Twitter account and using any GSM device, to receive curated notifications. Twitter registered users can tweet, retweet, follow and message other Twitter users via SMS.
The announcement follows arecent partnership with Telefónica, through which Myriad Sub Data Division has been selected to offer social networking aggregation services to Telefonica’s mobile subscribers across twelve countries in Latin America.
Stephen Dunford, the chief executive of Myriad Group, said: “We are proud to partner with Vivo and Twitter to offer their users a richer and broader social networking experience, irrespective of their device, and therefore empowering Vivo and Twitter to reach the widest possible mobile audience in Brazil.”