ContentWise™, the personalisation, discovery and recommendations solution for digital TV content, has announces that it is further expanding its North American market presence. As digital television service providers throughout the region continue to compete with the likes of Netflix, Amazon and Hulu, ContentWise has identified North America as a key region for the growth of personalisation.
To drive and expand its presence, ContentWise has partnered with advisory firm Landmark Ventures. Landmark will provide strategic support and advice to ContentWise, supporting the company as it grows and educates the market on the value of personalisation in today’s evolving TV landscape.
“Personalisation is increasingly being recognised as a key element for retaining users and increasing loyalty, especially for SVOD services. But many companies are still in their first timid attempts of personalisation, implementing models that were leading edge 4 or 5 years ago,” said Paolo Bozzola, CEO, ContentWise. “As TV service providers across the region continue to compete with services like Netlfix, they need to adopt personalisation technologies that go beyond recommendations and that push great content to its viewers. We are determined to grow our footprint in the North American market and help operators make the most of true personalisation.”
To support its expansion, ContentWise has also hired Neal Schleimer as North American sales director. Schleimer has strong market experience, having helped companies deliver and monetise multi-screen technologies, as well as use big data applications to monitor user behavior. He joins ContentWise from Seawell Networks, where he led North American sales.
“I am excited to be joining ContentWise at a time when personalisation is really beginning to impact the market and today’s content providers,” said Schleimer. “With the exponential growth of content, companies are finding it more and more difficult to keep their customers engaged and from ultimately clicking the in-put button on their remotes. ContentWise offers providers the tools they need to engage viewers with content that matches their personalities, and I look forward to helping the company make its mark in North America.”
ContentWise creates the best personalisation technologies available for today’s TV and video services in broadcast, cable, satellite, IPTV, OTT and streaming. Going beyond ‘most popular’ lists and drill-down interfaces, ContentWise learns the tastes and habits of each user, anticipating their actions and pushing relevant and engaging content. The ContentWise solution supports discovery, search and predictions for both recorded and live programms delivered by linear TV channels, including catch-up TV, SVOD, advertising supported content and electronic sell-through.
