Allot launches SmartEngage to monetise subscriber engagement
Allot Communications has launched Allot SmartEngage, a system designed to help mobile service providers to enhance and better monetise their engagement with their subscribers. The Allot SmartEngage offering is available immediately.
“Mobile operators only have one chance to make a first impression and the Allot SmartEngage offering helps them to make sure that it is a positive one,” said Jay Klein, vice president and chief technology officer at Allot Communications. “In addition to the subscriber onboarding process, our solution can engage customers at critical points in time of their digital experience which could lead to an over 60% increase in new service registrations, while enhancing service provider brand recognition.”
Allot SmartEngage elevates customer experience management by using advanced traffic awareness capabilities delivered via the Allot Service Gateway to detect specific browsing activity and present the subscriber with offerings that are relevant to their profile, device model, operating system, and browser. The solution conducts granular, accurate, and scalable traffic analysis to identify and redirect only the relevant customer traffic stream, while leaving all other applications uninterrupted. Allot SmartEngage enables operators to leverage online engagement with zero impact to customer experience at any time.