TIM Brasil has rolled out Amdocs Unified Communications to power its new blah service. blah provides a user experience across all the subscriber’s devices centered on a unified address book, merging device and social network contacts. The app saves money for the subscriber and keeps them inside the TIM Brasil brand while they use messaging and communication services such as VoIP, video chats and rich instant messaging.
The blah app is available to any mobile subscriber, not just TIM Brasil customers, on Android and iOS, and acts as the launch pad for all the subscriber’s communication needs. On opening blah, the subscriber sees their combined contacts from all devices and Facebook, and communicates with these contacts straight from the app. By highlighting contacts that are fellow subscribers, or intelligently reformatting dialed numbers to use a discount long distance provider where available, TIM Brasil subscribers can save call costs.
“With the launch of blah, we are the first Brazilian operator to enable mobile subscribers to enjoy state of the art, over-the-top type experiences with an intelligent address book, keeping the interface with customers and facilitating all communication,” said Roger Solé, chief marketing officer at TIM Brasil.
“Service providers are facing increasing competition for voice and messaging revenue from over-the-top players, and one way to combat this is to leverage their relationship to offer enhanced communication services to subscribers,” said Rebecca Prudhomme, vice president of product and solutions marketing at Amdocs. “Providing such services improves customer loyalty, enables service providers to regain control of their subscribers’ communication needs and, through their social nature, these services help operators reach new subscribers.”
