Swisscom selects cVidya to manage sales performance
Swisscom has deployed its cVidya’s Prospero system to manage the performance of 13,000 internal sales executives and external channel distributors. Using the sales and service performance management system, Swisscom can set business rules, adapt incentives to sales strategy and manage large volumes of commission payments.
Prospero also provides individual members of the sales force with a web portal where they can track their commission on a daily basis and analyse how they can optimise their performance within the incentive framework.
As well as increasing the efficiency of the salesforce, Prospero is enabling Swisscom to design highly effective incentive programmes that drive high-margin sales, lifting revenues and profits. By providing a high level of transparency and clarity, Prospero enables Swisscom’s managers, individual sales executives and channel partners to easily monitor their performance and adjust their approach accordingly.
Able to draw on data from any OSS/BSS in the telecom environment, including customer care, billing, order management, ERP and inventory, Prospero can be used to simulate ‘what if’ scenarios, enabling a service provider to model the potential impact of changes in incentive programs, for example. Swisscom is using the system to plan its targets and expected payments for 2014, improving the accuracy of its financial planning.
“Swisscom’s deployment of Prospero, which spans both its wireless and wireline operations, highlights the quality and the extensive capabilities of our sales and service performance management solution,” said Alon Aginsky, the president and chief executive of cVidya. “By providing both sales executives and external distributors with an unprecedented insight into their performance, the solution will increase their motivation to sell Swisscom services, giving the company a competitive edge in the marketplace.”