Analytics is about monetising insights
Anandan Jayaraman (AJ) is chief product and marketing officer of Connectiva Systems, a key provider of analytics systems for CSPs. AJ has worldwide responsibility for Connectiva’s corporate and product strategy, product management, marketing and sales consulting. He has extensive management experience in leading change, managing global business development and driving revenue growth at enterprise software companies including SAP, Epiphany and Siebel Systems. Here, he explains the importance of analytics in providing actionable insights that enable CSPs to monetise their subscriber data.
IoT – Have CSPs got what it takes to succeed?
Our VanillaPlus Insight tracks developments in the Internet of Things (IoT) and explores the opportunities this presents for CSPs.
The Insight contains a specially-commissioned analyst report from IoT experts Machina Research as well as features and interviews to help you gain a greater understanding of the IoT attributes CSPs already have and how they can be monetised more effectively.
category: Expert Opinions