VanillaPlus

Motti Kushnir, Telmap's CMO: Growing
strategic partnership with O2 Germany


Following the integration two weeks ago of Lonely Planet’s travel information into Telmap’s mobile search, mapping and navigation solutions for South Africa, O2 Germany has become the second partner to launch the service.

Through the partnership, O2 Germany’s customers will now be able to enjoy access to the depth of travel information from Lonely Planet through their Telmap solution, directly on their mobile handsets. While O2 Germany represents the second major region to roll-out the Lonely Planet content update, additional markets are expected to also launch the service in the near future. Lonely Planet information covers tens of thousands of destinations, over 800 cities and regions in more than 150 countries.

Telmap provides white label, hosted and managed search, mapping and navigation solutions to mobile operators; solutions that are designed to serve all users’ needs while on-the-go, offering a variety of location-related content such as traffic, speed cameras and points of interest information. Telmap says it understands that a one-size-fits-all solution cannot guarantee a fully personalised user experience, and the only way to offer consumers a truly valuable and relevant experience is to take into account geographical and cultural differences by providing consumers with local content that is relevant to their immediate living or travel environment.

“We are proud of our growing strategic partnership with O2 Germany and look forward to helping O2 continue delivering its subscribers with localised, valuable search, mapping and navigation experiences. Lonely Planet is a world renowned brand and we are thrilled they join us in delivering high quality, targeted content to end users.” said Motti Kushnir, Telmap's CMO.