VanillaPlus

London, UK. July 15, 2010 — Day Software (SIX: DAYN, OTCQX: DYIHY), a provider of open, standards-based content management and content infrastructure software, today announced that Hyatt Corporation has selected Day’s CQ5 platform to improve the search function and management of the company’s press room. Selected for its ease of use and ability to be deployed rapidly, Hyatt launched the first phase of its first CQ5 project, its Digital Press Room, in two weeks. CQ5's development processes and production are hosted in the Amazon cloud.

In conjunction with SapientNitro^SM, part of Sapient^®, and the largest independent interactive marketing services firm, Hyatt plans the rapid roll-out of additional Day CQ5-based customer experiences to drive brand awareness, increase customer loyalty and online bookings and attract new and repeat customers through online initiatives.

“We chose CQ5 after an extensive review process in close consultation with our strategic technology partner, SapientNitro,” said Bill Bernahl, Vice President, e-commerce, at Hyatt Hotels and Resorts. “The ability to develop and deploy in the cloud as well as Day’s ease-of-use, scalability and open architecture will enable us to launch new online marketing initiatives faster and more efficiently. The rapid implementation of our Digital Press Room is a demonstration of the speed and agility we have gained with Day and the Amazon Cloud.”

Hyatt’s initial deployment of its press room features news releases, media kits, awards and corporate governance information. The new CQ5-based website enables customers, hotel partners, and the media to easily find and use the information that applies to their specific area of interest, whether it is the opening of a new hotel in Malaysia or a major new promotion for customers.

“Building a brand experience that captures and engages your customers and prospects requires online agility,” said Brad Simms, Vice President and Managing Director, SapientNitro. “Companies need to continuously and rapidly develop and deploy new campaigns and promotional sites in order to optimise those experiences. Hyatt’s ability to move fast with CQ5 to roll out this new online initiative is a competitive advantage as they look to build lasting customer loyalty.”

“We’re pleased to be working with both SapientNitro and Hyatt as they roll out Hyatt’s new platform,” said Kevin Cochrane, Chief Marketing Officer, Day Software. “Uniquely positioned at the intersection of marketing, business strategy and technology, SapientNitro is a perfect partner to carry forward Hyatt’s strategy to take its customer marketing to the next level.  I’m thrilled to see Hyatt leveraging the cloud to accelerate time-to-market and reap immediate benefits from CQ5.”